北边京同仁堂股份公司的布匹局构造与流动程又

时间:2019-09-09 22:22 点击:

  北边京同仁堂股份公司的布匹局构造

  与流动程又造案例

  The Case About Organizational Structure And Process Reengineering of Beijing Tongrentang Co.,Ltd

  (央寻求清华父亲学工商办硕士专业学位论文)

  院(系、所):经济办学院

  申 请 人:李小志指 带 教养 师:张道德教养任命副指点教养员 :张力军

  二洞洞四年蒲月

   I

  华语摘要

  同仁堂股份公司与中国中成药市场壹样正突发着深雕刻的变募化。壹方面,虽 然同仁堂还处在中药第壹集儿子团弄,此雕刻几年邑以 30%快度在增长,条是竞赛者,如 汇仁、太极、云南白药等药业公司展开快度也很快,正冲锋着同仁堂的传统市 场。而 2003 年 1 月后,海外面制药企业却以进入中中药品发行业,同仁堂将面对 国际外面企业的竞赛。另壹方面,公司外面部办如同出产即兴了弊端,本能机能机关与销 特价而沽机关匹配环节多而舒缓,信息反应链中缀,药品本钱高居不下,时节性断货 每年邑拥有,滞销药品充分,而其它药品的存放货每年邑在添加以,公司本钱添快度减缓了 度要比盈利添快度减缓了度要快。1999 年~2001 年时间,公司的主营事情净顶出产年均 增长 38.90%,但主营事情本钱却以年均增长 44.67%的快度吞食噬着盈利。特佩是 己 2002 年 3 月以后,跟遂同仁堂集儿子团弄的战微调理——集儿子团弄专注于本钱运干,将 经纪权下放股份公司,皓白要寻求股份公司要竭力提高公司的市场顺应力、应变 力和中心竞赛才干,以当着接出产生给中药行业带到来的机和应敌。同仁堂股份公 司的经纪机制出产即兴了父亲的变募化,原拥有布匹局构造需寻求重行评价和设计,必须在组 织构造和运营方法等方面尽快规范和提高,皓白各机关、各单位的本能机能,同时 经度过流动程和制度等使整顿个公司高效运转,以便使同仁堂股份公司成为真正的经 营主体。

  关键词:同仁堂股份公司,布匹局构造,流动程

   II

  Abstract

  Profound changes are taking place both in Beijing Tongrentang CO.,LTD and China’s market of Chinese traditional patent medicine. On the one hand, although Tongrentang remains in the first group of the Chinese medicine industry, and increases at a rate of 30% in recent years, its competitors, e.g. Huiren, Taiji, Yunnan Baiyao, are also developing at a high speed and are pinching the traditional market of Tongrentang. Moreover, Tongrentang will have to face competition from home and abroad after January 2003, when foreign pharmaceutical enterprises will be permitted to enter the China’s medicine retailing market. On the other hand, problems occur in the internal management of the company -- more links and slow cooperation occurs between the functional sectors and the sales sectors, the information feedback chain breaks, high cost, and seasonal shortage in supply, with best-sold medicines fall short while other medicines increase their stock year after year, and cost goes faster than profit. During the years between 1999 and 2001, while the net income of its main business increase at an annual average of 38.90%, the cost of its main business increases at an annual average of 44.6